Yes Securities Case study
Reduced Cost Per Account Open in 4 months
Increase in Leads
Growth in Organic Traffic within 2 months
They displayed a high level of professionalism and dedication in assisting us with our Service's branding and marketing. Their commitment to the task was evident, and their expertise greatly contributed to our success.
Who is Yes Securities?
YES SECURITIES, a wholly-owned subsidiary of YES BANK, is one of the leading financial advisors in India, offering a gamut of services such as Investment Banking, Merchant Banking, Institutional and Equity Research, Institutional Sales, Portfolio Investment Advisory, and Broking services. The firm has a robust track record of completing over 300 successful Investment Banking and Merchant Banking deals.
Challenge
- Lack of keyword ranking
- The website was affected by December 2022 Link Spam Update & March 2023 Core Update
- Cost Per Lead was high
- No Engagement on social media
Results
We have experienced a remarkable improvement in our keyword rankings, moving from negligible visibility to appearing on the first three pages of Google’s search results. With an impressive monthly organic click-through rate (CTR) of approximately 8.3%, our website’s performance has been positive. Despite facing challenges from updates in 2022 and 2023, our website has made a successful recovery and now maintains a stable position.
Thanks to proper data insights and optimized keywords, we have reduced the Cost per Acquisition on Google by 60%. Additionally, we have generated 3.25k leads at an impressive Cost per Lead of just Rs. 80.85. Moreover, our follower count on Instagram, LinkedIn, and Facebook has seen a significant average increase of 3000%.
Organic Click Through Rate
Growth in Followers on Social Media Platforms
Increase In Domain Authority
Service Provided
- Social Media Manangement
- Performance Marketing (Google and Social media)
- Growth Hacking
- Search Engine Marketing (SEO)
- Content Creation
- Copy Writing
- Media Planning
- Video Content Marketing
Approach
A comprehensive keyword optimization strategy was devised to enhance the website's visibility on search engines. This led to a significant improvement in keyword rankings, moving from minimal presence to appearing within the first three pages of Google's search results.
The website's content was refined and optimized to attract more organic traffic and boost the monthly click-through rate (CTR) to an impressive 8.3%. This positive performance demonstrated the effectiveness of the content strategy.
Despite facing challenges due to updates in 2022 and 2023, proactive measures were taken to ensure the website's successful recovery and stability, securing a favorable position in search engine results.
Data insights played a crucial role in guiding decision-making. Proper data analysis helped in identifying areas for improvement and optimizing keywords to reduce the Cost per Acquisition on Google by an impressive 60%.
With an optimized approach and data-driven insights, the lead generation process was highly successful, generating 3.25k leads at an impressive Cost per Lead of just Rs. 80.85.
Strategies were implemented to boost social media engagement, resulting in a significant average increase of 3000% in follower count on Instagram, LinkedIn, and Facebook.
Creatives
