Homestrap Case Study

Increase no. of orders per day
Increase in number of per day orders in 4 Months
Increase in Conversion Rate

Who is Homestrap?

Homestrap – The Great Indian Organization Specialists is a D2C brand featured in Shark Tank India. The company offers high-quality home organizing products that help you maximize your space. From wardrobe and accessories organizers to shoe and bathroom organizers, Homestrap has everything you need to keep your home tidy and clutter-free.

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The Challenges

  • Marketing efforts were predominantly concentrated on Amazon, neglecting opportunities on other platforms.
  • Despite having 10K followers on Instagram, unable to actively promote their brand on other social media channels.
  • Homestrap had no website of their own, resulting in no revenue generated from that avenue.
  • Marketing approach lacked diversity, relying solely on one platform for generating sales.


In the first quarter of 2023, we made significant progress at Homestrap. We established a Shopify website and utilized content strategies on Facebook, Instagram, and Google. Our sales skyrocketed from 6 Lakhs in February to an impressive 20 Lakhs in May, showing a remarkable 233.33% growth. Our ROAS remained steady at 4, and orders increased by 148%. A successful Facebook ad achieved a 1.73% CTR, and we diversified revenue streams by expanding beyond Amazon to Instagram, Facebook, and Google sales. Exciting times ahead for Homestrap!




Growth in Revenue


Increase In Orders

Service Provided

  • Performance Marketing
  • Website Development
  • Conversion Rate Optimization
  • Social Media Management
  • Content Strategies and Marketing
  • Shopify Store Set-up



We realized the limitations of concentrating solely on Amazon for their marketing efforts. They identified the potential of other platforms and decided to explore opportunities beyond Amazon.


Understanding the importance of having a dedicated online presence, We established a website on the Shopify platform. This move allowed them to have greater control over their brand and product presentation.


To effectively engage their audience and expand their reach, We invested in developing content strategies tailored for various platforms like Facebook, Instagram, and Google.


Recognizing the value of their 10K Instagram followers, We leveraged this existing audience and actively promoted their brand on multiple social media channels, not just limiting themselves to Instagram.


By promoting their products on Facebook, Instagram, and Google, Homestrap diversified their sales channels. This allowed them to tap into different customer segments and reach a broader audience.


Throughout the quarter, We closely monitored the performance of their marketing campaigns. They analyzed data, identified successful strategies, and optimized their approach accordingly.


Our commitment to maintaining a Return on Ad Spend (ROAS) of 4 and achieving a commendable 1.73% Click-Through Rate (CTR) on a Facebook ad strategy indicates the focus on efficiency and effectiveness in our advertising efforts.


By consistently implementing diverse marketing strategies and tapping into multiple platforms, We managed to drive substantial sales growth. Going from 6 Lakhs in February to 20 Lakhs in May reflects the success of their approach.


Throughout the efforts, We prioritized understanding the customers, their preferences, and pain points, tailoring our strategies to resonate with their target audience.



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