Finora Car Care Case Study
Reduce in cost per lead
Increase in CTR
ROI In every month
Their exceptional efforts and determination enabled them to overcome all the obstacles we faced previously, leading us to attain the desired results. Their work was truly commendable.
Who is Finora Car Care?
Finora car care offers comprehensive solutions for all your car needs, encompassing services like car coating, car paint protection, car scratch repair, car dent repair, car wash, and various other car care services. Currently, they operate three franchises in India.
The Challenges
- Due to limited location they were generating less number of leads
- Conversion rate was vey low
- High Cost Per Lead
- Facebook Lead Conversion was very low
- Low Quality of Leads
Result
Each month, we consistently generate over 100 leads within a 15 KM radius, achieving an impressive 40% conversion rate, resulting in a four-fold return on ad investment. Leveraging celebrity videos in our Facebook ads, we obtained 70+ high-quality leads with a conversion rate of nearly 30%. Additionally, our proactive approach in creating a strong social media presence in the local and neighborhood areas for the new franchise has effectively raised brand awareness before the showroom’s launch.
Leads generated month on month with limited targeting location
Return on Ads spent
Conversion from Facebook leads with limited targeting location
Service Provided
- Conversion Rate Optimization
- Website Creation
- Performance Marketing
- Social Media Management
- Media Planning
- Audience hyper-targeting
- Design, UX, and copywriting
- Content strategy
- New franchise Launch plan
Approach
The Car Care Center began by thoroughly researching and understanding their target audience within a 15 KM radius from their showroom. This analysis helped them identify the right demographics, interests, and behaviors of potential customers.
We leveraged Facebook's advertising platform to run targeted ad campaigns. By using celebrity videos in their ads, we were able to capture the attention of their audience and create a strong impact.
The ad creatives were carefully crafted to showcase the unique services they offer, such as car coating, paint protection, scratch repair, and dent repair. These ads highlighted the value proposition and benefits of choosing their car care services.
To ensure a high conversion rate, We optimized the landing pages to be clear, visually appealing, and easy to navigate. The landing pages were designed to encourage visitors to take action and convert into leads.
Throughout the campaign, we constantly monitored and analyzed the performance of our ads and landing pages. We made data-driven decisions to optimize the campaigns further and maximize the return on ad investment.
By offering valuable incentives or discounts, they attracted high-quality leads who were genuinely interested in their services. This approach helped them achieve a 40% conversion rate from the leads generated.
We took a proactive approach to establish a strong presence on social media platforms. We engaged with their audience, shared valuable content, and interacted with potential customers to build trust and brand awareness.
Prior to launching the new franchise, we strategically focused on building brand awareness in the local and neighborhood areas. This included targeted social media posts, local promotions, and community engagement.
The success we achieved was a result of consistent and persistent efforts. We maintained a regular posting schedule, consistently monitored the campaigns, and adapted the strategies based on real-time feedback.
Throughout the process, We prioritized providing exceptional customer service and meeting their customers' needs. Positive customer experiences led to word-of-mouth referrals and repeat business.
Creative
