Where Do You Start?
Given the newspaper’s immediacy as a daily source of information for millions & billions of people, it is a perfect medium for advertisement.
Although print media might be getting a bad rep as the digital medium continues to explode, traditional print advertisement presents an opportunity like no other. Publications like magazines & newspapers reach a specific set of audience & when done right provides a great platform for consumers to take the required action.
Newspaper advertising is also a great way to keep your product or service top-of-mind in your target audience to further build brand awareness.
Define the objective
We start by defining the objective of the communication or print advertising & what goals you wish to achieve.
We then study your intended target audience, analyze the product/service, & brand positioning in the market.
Define key communication
Based on the above pointers we define key messaging for the print advertising.
After that designing of the concept gets underway & is carefully executed as per the print media - Magazine / Newspaper etc.
Analyze and Learn
The final step in our approach is analyzing if we have achieved the set objectives & undertaking the required measures.