Where Do You Start?

Given the newspaper’s immediacy as a daily source of information for millions & billions of people, it is a perfect medium for advertisement.

Although print media might be getting a bad rep as the digital medium continues to explode, traditional print advertisement presents an opportunity like no other. Publications like magazines & newspapers reach a specific set of audience & when done right provides a great platform for consumers to take the required action.

 

Newspaper advertising is also a great way to keep your product or service top-of-mind in your target audience to further build brand awareness.

01

Define the objective

We start by defining the objective of the communication or print advertising & what goals you wish to achieve.

02

Research

We then study your intended target audience, analyze the product/service, & brand positioning in the market.

03

Define key communication

Based on the above pointers we define key messaging for the print advertising.

04

Execution

After that designing of the concept gets underway & is carefully executed as per the print media - Magazine / Newspaper etc.

05

Analyze and Learn

The final step in our approach is analyzing if we have achieved the set objectives & undertaking the required measures.

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