Where Do You Start?
Search Engine Marketing encompasses multiple activities all revolving around making your website more visible to a majority of people using a search engine. If your potential customer is searching for your business on the search engine it is vital that your business website appears prominently in the search engine result pages. The 2 vital components of Search Engine Marketing are Search Engine Optimization(SEO) & pay-per-click(PPC).
Quantastic offers a fully holistic & integrated approach to Search Engine Marketing which looks at the bigger picture regarding your company’s goals & requirements. We have performed & achieved results for many Clients.
Getting the SEO right
Search Engine Optimization(SEO) being the first step towards achieving maximum success in Search Engine Marketing, focusing on continuously optimizing the SEO of your Website while focusing on creating a PPC strategy specific to your Brand.
PPC Campaign Strategy
Researching & Setting up your Search Engine Marketing campaigns on Google Ads (Search & Display marketing), YouTube and other search engines.
Laying down campaign goals, creating conversion tracking in Google Analytics, geo-targeting your campaigns around the world and driving targeted traffic to your website at the lowest cost-per-click possible.
PPC Keyword Research
Searching low-cost, high-converting keywords that your customers regularly use to find your business products/services online.
Setting budgets, managing pay-per-click keyword bids, and keyword match types on the best performing search phrases of your Search/Display Ads.
PPC A/B Testing
Creating relevant quality copy for your SEM text ads by our Digital Copywriting Team that are creative, and designed to convert.
Using relevant calls-to-action and emotional triggers to generate more clicks on the ad copies.
A/B testing your ad copies over a period of time for the best conversion rates.
Tracking & Analytics
Setting up campaign conversion in Google Ads and revenue tracking in Google Analytics, as well as other third-party Analytics tools, to get real-time data for optimization.
Creating dashboard reports to pull data from various tools and platforms and continuously optimizing & tweaking existing campaigns to achieve maximum ROI on the ads.