Packaging design

Where Do You Start?

We believe packaging is the most integral aspect of marketing. Your design must captivate your target audience attention & inspire them to engage with & ultimately buy your product.

At Quantastic, we help you build your vision into reality by creating something beautiful that your customers will fall in love with. The designs that will compel your customers to add your product to their shopping carts.

SEE OUR WORK >

The Quantastic Approach /

Briefing the project

The brief of the project is the ‘road-map’ towards achieving the desired outcome. The project briefs are always the linchpin for the work a packaging design agency does. It’s the quality of the brief that largely dictates if the creative work to be followed is ‘right’ or ‘wrong’.

The better the project brief, the clearer understanding the designer has regarding the strategy behind the brief. The better the project brief, the more likely you are to get a pack design closer to your design expectations

Researching Market &

Target Audience

It is the next step in the process of Packaging Design. Media and advertising support are relatively lesser nowadays, therefore the retail package on the shelf is the advertising campaign for the brand. In just a few seconds, on the shelf, the package design must not only attract attention but also engage the consumer, tell the brand’s story & convince him/her to buy.

Therefore in order to undertake the perfect research, we at Quantastic try to survey & research for a set of questions to understand the minute details which include -

What is the marketing strategy for the product?
Which brands/products compete most directly with the product?
What, if any of the core elements from the current design, should be retained?
What are the cultural as well as lifestyle drivers reach the targeted consumer on an emotional level?

Based on these set of questions we try to gather as much information as possible regarding your brand & project.

Understanding purchasing driving decisions.
Getting what’s inside the customer’s head onto the packaging design.
Understanding the intersection between the brand/product & the targeted consumer insights.

Development of the concept

During the development of the concept design stage, the exact needs of the target market are identified, competitive products are reviewed & tested, product specifications are defined & refined until final selection. And during this development stage these areas are considered -

Brand Identity, Positioning, Consumer Persona, Colours, Fonts, Images, Proofreading of copy, reviewing brand guidelines.

During the initial design concept stage, focus is mainly on color palettes, shapes, graphics, materials & other material options that appeal to the consumers many sensory levels: visually, tactility, emotionally. Once the designs have been submitted & approved, they go through the process of further refinement.

Design Refinements

The selected packaging design then undergoes polishing for the final time & along with the client, color, typography & graphic imagery is finalized. So careful attention is paid to the following -

Finalizing brand identity
Shapes of the letter forms are balanced & spacing is taken care of
Structural dimensions & secondary copy
Positioning & Layout
Colours as well as imagery are all reviewed
All copy is proofread for mistakes
All legal & regulatory requirements are checked & approved

Designing the Dieline

After few design refinements, the dieline is designed. The dieline is the final template for a package. It’s a flattened outline of the cutlines & folds of the package.

The dieline is the flat template for the package.
The dieline is a digital document that contains the precise drawing indicating the shape & structural specifications of a package.
The dieline serves as a package template that ensures perfect layout for the printed product.
The dieline is a diagram showing all the cut lines & folds of a package in a flattened form.
The dieline is usually put together by a packaging designer in a vector program, like Illustrator using simple shapes & lines.

Design Production

(bringing design to reality)

This is the last step in the packaging design process. This is where the approved final design goes into packing & becomes a reality.

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