Suta is a Women’s Clothing brand in Mumbai which offers exclusive and original ethnic fashion wear for women with a major focus on selling hand-made sarees. Their solitary goal was to boost sales in India.
Facebook Ads was selected as the best channel to promote our products.
What did we do?
As the target audience is women interested in online shopping & sarees, we planned our campaign accordingly. We used the Facebook Catalogue ads to directly pull products from the website into the ads as well as website traffic ads to ensure a constant flow of relevant and willing-to-buy customers. The creatives used for website traffic had to be beautiful to attract the potential customer and the ad copy had to be creatively crafted to intrigue & grab the eyeballs.
The target audience was women who were interested in shopping online & had a keen interest in sarees