Logs & Luxury’s Brand Identity



Logs & Luxury, a real estate firm dealing exclusively in high-end wooden homes, wanted to revamp their brand identity. The purpose was to make a mark on their target group, Ultra HNIs, that they construct one-of-its-kind wooden homes 




India has 1.2 lakh Ultra HNIs, and they always prefer to stand out from the crowd by acquiring unique assets. Every home carved out by Logs & Luxury is also unique as it is customised. So we thought of forming their logo using fingerprint and wooden grain as they highlight the USP of their wooden homes clearly. Just like fingerprints, every wooden grain is unique.



The unique homes of Logs & Luxury created The Wooden Impression in the lives of the people.