Brand, Branding & Brand Identity

These 3 words are often used to communicate the same meaning but it is not always the case. A Brand is a visual identity in front of the world. Branding simply means the marketing of the Brand to the world, but a Brand Identity is the collection of all elements the brand creates to portray itself to the world. It is more than just a logo. It is the first point of communication of your Brand with the Consumers or the Stakeholders. A rocking Brand Identity influences the stakeholder’s experience at every touchpoint. It subconsciously affects & influences how they view everything from your industry to your relevance, standing in the market, & trustworthiness.

01

Research

Clarifying Vision, Goals, Values. Conduct Market Research, Competition. Interview Key Management. Evaluate existing Brand & Brand Architecture.

02

Strategizing

Clarifying Brand Strategy. Zero in on a positioning platform. Write a Brand Brief. Develop a Naming Strategy. Create a Key Message. Arrive on the Creative Brief.

03

Designing

Visualize the campaigns of the future. Brainstorm on a Big Idea. Design Brand Identity. Explore the Branding Channels. Finalize the Brand Architecture.

04

Launch

Clarifying Brand Strategy. Zero in on a positioning platform. Write a Brand Brief. Develop a Naming Strategy. Create a Key Message. Arrive on the Creative Brief.

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