These 3 words are often used to communicate the same meaning but it is not always the case. A Brand is a visual identity in front of the world. Branding simply means the marketing of the Brand to the world, but a Brand Identity is the collection of all elements the brand creates to portray itself to the world. It is more than just a logo. It is the first point of communication of your Brand with the Consumers or the Stakeholders. A rocking Brand Identity influences the stakeholder’s experience at every touchpoint. It subconsciously affects & influences how they view everything from your industry to your relevance, standing in the market, & trustworthiness.