Steve Jobs had once said, “Packaging can be theatre, it can create a story.” This statement has a much greater meaning and sense in today’s market. The world...

Automation in Marketing Marketing automation refers to the software platforms and technologies that help in automating marketing actions such as emails, soci...

Death Valley, a known desert located in California is the hottest and driest place in North America and holds a record for the highest temperature ever recor...

Content Marketing To understand the “how-to” of content marketing in a B2B scenario let us first understand what content marketing is, what it is not and how...

Know your target audience Facebook provides various criteria like interests, the field of study, demographics, behaviours etc. based on which the advertisers...

If you are a Marketer, these 25 Chrome extensions which we are going to reveal here, we can assure you- would play a decisive role in your daily activities, ...

Below the line (BTL) campaigns are able to catch the attention of the marketers because of its visible impact and cost-effectiveness. It is gaining success b...