An Aluminium trading company based out of Mumbai

 

Brief

Based in the corporate city of Mumbai is one of India's top suppliers in the Aluminium & Stainless Steel category. They wanted to generate leads for stainless steel & aluminium - sheets, bars, rods and plates in the domestic as well as the Middle-East market. 

Channels

Our strategy was to target relevant keywords using Google Ads.

What did we do?

Only targeting relevant keywords was not enough. We had to distribute the budget to get the best ROI for the client. We segregated our budget into multiple campaigns containing Aluminium sheets, plates, rods & Bars as well as SS sheets & plates which contained relevant keywords. Easy-to-read ad copy was written as well as all the relevant ad extensions were explored. Multiple copies were tested over a period of time which resulted in an excellent lead generation magnet for the business.

Target Audience

They were specifically looking to target searches for the aluminium-related keywords in India & the UAE.

Impact

The overall success was staggering which resulted in

10x ROI

on ad spends as well as ad metrics which were way above the average industry metrics.