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Brief
Brief
Channels
Considering the network with prospects from global top companies, we used Facebook, LinkedIn, and Google to generate leads & increase brand awareness for the exhibition.
Hook
For exhibitors: The largest platform to showcase their products and latest innovations as well as concurrent events such as CEO summits, conferences and Factory Automation conclave that attracts the top-level management of Automation companies.
For visitors: The largest automation & instrumentation exhibition in India.
Target Audience
As it was a global market for more than 50,000 visitors from 25 countries, we targeted the mid-level management and above from the Industrial Automation Industry such as Managers, Vice-Presidents, CEOs.
Impact
An effective communication, eye-catching visuals & compelling copy regarding the Automation Industry resulted in
2,000+
high quality leads for exhibitors and delegates
10,000+
visitor registrations online
8x ROI
on the
media spends
3,000+
seats sold for the
3 concurrent conferences
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