India’s 2nd largest expo in Automation Industry

 

Brief

Automation Expo has been leveraging the rapid advancement of technology by providing a one-of-it’s kind platform to witness innovations in the field of instrumentation and automation all under one roof. They wanted to generate exhibitor and visitor leads for India’s biggest and Asia’s 2nd largest automation and instrumentation exhibition as well as invite speakers & visitors for the concurrent conferences.

Channels

Considering the network with prospects from global top companies, we used Facebook, LinkedIn, and Google to generate leads & increase brand awareness for the exhibition.

Hook

For exhibitors: The largest platform to showcase their products and latest innovations as well as concurrent events such as CEO summits, conferences and Factory Automation conclave that attracts the top-level management of Automation companies.

 

For visitors: The largest automation & instrumentation exhibition in India.

Target Audience

As it was a global market for more than 50,000 visitors from 25 countries, we targeted the mid-level management and above from the Industrial Automation Industry such as Managers, Vice-Presidents, CEOs.

Impact

An effective communication, eye-catching visuals & compelling copy regarding the Automation Industry resulted in

2,000+

high quality leads for exhibitors and delegates

10,000+

visitor registrations online

8x ROI

on the

media spends

3,000+

seats sold for the

3 concurrent conferences